SAMPLING IS A BTL-EVENT WHERE FREE PRODUCT SAMPLES ARE DISTRIBUTED TO CONSUMERS.
Sampling, as a method of promoting products on the market, is based on the well-known principle – “it is better to try once than see or hear a hundred times”. And it really works!
In its effect on buyers, sampling is similar to tasting. The main difference is that consumers are given product samples that have their own packaging.
Sampling covers groups of products the qualities of which are hard to demonstrate through other means directly at the point of sale. The consumer gets a chance to become acquainted with product samples, evaluate the quality, shape an opinion on the product and make a purchase decision, all that – in a quiet, almost home atmosphere.
THE MAIN ADVANTAGES OF SAMPLING
Sampling allows to increase sales volumes of different goods to a large extent. The use of the sampling method is especially effective for the companies that are just beginning their business activities.
The increase in sales occurs very quickly. This is achieved due to the fact that when selecting a specific product, buyers are guided mainly by their own feelings. At the same time, very few of them would refuse to receive a small amount of goods free of charge for the further decision to purchase it.
Spraying is a kind of promotion campaign, during which visitors of perfume shops or shopping malls are offered by the promoters to “listen” to a new odour of perfume or eau de toilette. Often this type of campaign is used either to promote a new collection of fragrances, or a certain brand.