BTL-TECHNOLOGIES IN FINANCIAL SECTOR HAVE THEIR OWN SPECIFICS. UNLIKE THE CONSUMER SECTOR, IT IS DIFFICULT TO APPLY SUCH BTL-ACIVITIES AS SAMPLING OR TASTING TO THE BANKING PRODUCT. IT IS IMPOSSIBLE TO GRASP, VISUALIZE OR SENSE THE TASTE OF IT.
The proportion of BTL projects in banking sector is steadily increasing, since they have a number of competitive advantages above the traditional advertising. For example, direct contact with the target audience, when it is possible to adjust the presentation of your proposal, observing the client’s reaction directly.
We take into consideration the specifics of the financial sector and approach the proposals for BTL-activities thoughtfully.
AN EVENT DESIGNED FOR THE OPENING OF NEW OFFICES, DEVELOPMENT OF LOYALTY PROGRAMMES, DISTRIBUTION OF POS-MATERIALS AT THE EVENTS – ALL OF THESE CAN BECOME AN INTERESTING AND EFFICIENT BTL-ACTIVITY FOR THE BANKS.