The main proportion of the “error” in assessing the effectiveness of BTL and trade-marketing tools is the human factor.
Without ACM, field staff realize their potential by no more than 20-40%, i.е. underfulfil their tasks by 60-80%.
In particular, this applies to those activities where it is necessary not only to “smile”, but also to perform technical work, for example, filling out reports.
With the help of geolocation services, the ACM system allows you to monitor the presence of people in the workplace with reference to the map and object in an online mode.
Under conditions of inadequate supervision, there is always a high risk of attendance falsification. The actual facility-visiting schedule of the field staff may differ significantly from the regulatory one. In particular, this applies to locations remote from Central Region.
All reporting, including photos, videos and voice files are time dependent and linked to the place where they were made. After completing work with the software on mobile devices, the report is automatically published and reaches the remote server, from where it instantly becomes available to the customer’s representatives.
With a busy work schedule, a field staff does not always have time to fill out the reports on the spot “hot on the heels” and sometimes does it later off the top of his head, falsifying the information significantly.
The use of ACM means a stepwise execution of instructions for each assignment, with instantaneous fixation of the result. If step-by-step compliance with the guidelines is not required, the necessary tasks can be produced in the form of a questionnaire, when filling out the report.
Despite the trainings and progressive introduction to the process, some employees do not always absorb all the material needed for 100% quality project implementation. Especially when it comes to distance learning.